PerformanceIN has today unveiled the latest edition of its definitive performance marketing reference – the Performance Marketing Guide 2014.

The third edition of the Performance Marketing Guide 2014, which has been created in association with Commission Junction, acts as a reference for anybody who is new to the performance marketing industry or is looking to supplement an established knowledge base.

Display has perhaps seen the most innovations of all of performance marketing’s practices in the past year and this can be seen in the new subsections in the guide. Mobile display, real-time bidding and programmatic buying now all feature.

New additions

Affiliate marketing has also been added to with a brand new subsection on programme management, making the 2014 guide even more useful for fresh-faced performance marketing network employees.

Reflecting on the past year, Florian Gramshammer, Commission Junction’s country manager for the UK and Spain, says that performance marketing still manages to obtain its objectives even with all the changes it goes through.

“Over the past few years, performance marketing has gone from strength to strength and it is easy to see why,” Gramshammer said.

“Payment models may have evolved, but at its heart, performance marketing does what it says on the tin, delivering marketers a clear correlation between ad spend invested and revenue returned.”

Extensively updated

Many of the other chapters have also been updated to provide information about any developments that have occurred since the last guide was released, including search, display, mobile, agile commerce, affiliate, email, industry best practice, technology and data.

Each chapter has been written by companies that are specialists in their particular performance marketing field. A number of new companies have contributed this year such as Affiliate Future, SaleCycle, Linkdex and OMG.

The Performance Marketing Guide: 2014, in association with Commission Junction, is now available to download exclusively from PerformanceIN.