New Searchmetrics Suite features: track Google Knowledge Graph integrations, directly compare SEO performance v competitors and easily create customised charts
Searchmetrics has introduced several new features to its enterprise SEO platform, including the ability to research which keywords currently display integrations to the Google Knowledge Graph and Google Carousel, and the ability view a domain’s search performance alongside key benchmark competitors.
With Google Knowledge Graph and Google Carousel showing up for a growing number searches, it is becoming important for businesses and online agencies to know which keywords generate integrations for these areas. The new integrations feature in the Rankings area of the Searchmetrics SuiteTM lets organic and paid search marketers identify which keywords already have a Google Knowledge Graph or Google Carousel integration and which do not.
“Google Knowledge Graph is a system that Google introduced to enhance search results by providing popular facts about people, places and things alongside its traditional results. Knowledge Graph integrations and images change the layout of search results pages which mean they often have high click-through rates so it is important for SEO experts to know which keywords produce them when they are developing keyword strategies,” explains Marcus Tober, CTO and Founder of Searchmetrics.
Other new features within Searchmetrics Suite include:
• The ability to analyse a domain’s keyword performance against the performance of key, benchmark competitors. This includes the ability to directly compare specific keyword rankings on different search engines and analyse the differences on desktop, mobile and local searches (according to city).
• The Custom Chart Creator lets users create customised charts, displaying key search KPIs (key performance indicators) with just a few clicks. Whether comparing the historical development of selected KPI’s with competitors, or analyzing single KPIs as they change over specific time periods, the Custom Chart Creator results can be summarised in just one chart and customized and edited to suit individual needs with minimal effort.
• The recently launched new Traffic Insight feature has been extended to incorporate relevant Pay Per Click (AdWords) data. Customers can immediately see which keywords are directing PPC traffic to their landing pages along with the volume of paid traffic per keyword. They can analyse exact conversions, bounce rates and time on site for their PPC keywords and the new extension can also makes it easy to identify which keywords generate PPC traffic, but are not already incorporated in the current organic SEO project.
Interested parties can learn about the new features at the Adobe Summit in Salt Lake City (March 24-28) where Searchmetrics will offer individual meetings and demonstrations with attendees. For more information and to arrange an appointment visit this page: http://www.searchmetrics.com/en/power-for-success/.
Searchmetrics is the pioneer and leading global provider of digital marketing software and services. It operates the Searchmetrics SuiteTM, an innovative, interactive online marketing and enterprise level Search Engine Optimization (SEO) platform for companies and online agencies. Searchmetrics offers a holistic consulting approach to helping companies and online agencies develop and execute, intelligent, long-term digital marketing strategies encompassing SEO, content and inbound marketing and social media.
The company’s flagship Searchmetrics SuiteTM platform helps customers to define their individual business goals ‒ such as increased ROI ‒ and achieve them by delivering customized insights, forecasts, and recommendations. It provides detailed analysis and data in SEO, social media, content marketing and mobile to
create a solid foundation for cross-channel digital marketing campaigns. The Searchmetrics SuiteTM allows users to shape their own online visibility and differentiate themselves from potential competitors. Through individually scalable traffic and revenue forecasts and simulations, customers can identify how and where they need to develop their online presence, take appropriate action and track their performance against their goals.
The company has offices in Berlin, London, Paris and New York and operates its SaaS software through a network of partners and an online shop. The fast-growing company currently has more than 100 employees. It is backed by the renowned venture capitalist companies Neuhaus Partners and Iris Capital. Many respected brands, such as T-Online, eBay, Siemens and TUI rely on Searchmetrics to ensure they have excellent visibility through intelligent online marketing strategies.