Cash incentive referral publisher TopCashback has teamed up with the likes of Disney World, Expedia and Hilton, to launch its newfangled travel hub.
The UK-based firm, which passes on commission directly to its members, has secured ‘exclusive’ rates to offer its shoppers – but only until March 2.
Head of partnerships at TopCashback, Graham Jenner, said following the launch of its ’student hub’ in September, the more focused opportunity to be part of a further tailored and branded area of the site, did give clients an uplift in business.
“The hubs allow us to maximise seasonal trends for our clients in a dedicated micro site,” Jenner said.
“We have done lots of strong, branded campaigns in the past and I have always felt that affiliate marketing can play a part in branding as well as acquisition. Very few sites get as much traffic as us, so it makes sense that we can use tools associated with other models and markets to educate customers on brands and their USP’s.
“Brand-led content and competitions have always been popular – this area helps us to take that one step further.”
The new offering is made up of three areas; Deals, Inspire Me and Competitions.
Brands on board include Europcar, Walt Disney World Resort, Expedia and Hilton Hotels, but the deals change week to week.
Consumers can use the Inspire Me page to pick up ideas on where to travel or soak up some top budget holiday ideas
Each week bargain hunting shoppers can also enter free competitions to win cash, travel vouchers or hotel stays.
Jenner said the travel market is ‘huge’ for TopCashback right now and as well as having the new hub, the company sends out travel themed newsletters each Saturday during January and February.
“In January and February we see massive uplifts in volume, which is why we wanted to create more opportunities for clients in this area,” he added.
“So far we have seen lots of traffic and good sales uplifts for the featured brands and I think this should only increase over time, as members become more used to the idea of our hubs.”
On the subject of the new hub and competition in this field, Jenner added: “I tend to think we are quite different to our direct competitors so I wouldn’t imagine they will follow suit.”