Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working within performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry:
Name: Rebecca Muir
Job title and company: Director of Product Marketing, Marin Software
In one sentence, how would you describe what the company does?
Marin Software optimises a brand’s search advertising spend to boost ROI and reduce wasted budgets.
What are the company’s unique selling points?
Because Marin is an ‘open’ platform; i.e. we have the ability to integrate any publisher or tool our clients need to it, the software automatically stitches data from multiple channels together in an efficient, cohesive and useful way. This means advertisers truly understand the impact their ad spend is having across multiple devices and channels.
What stands out as the company’s major milestones of late?
In March 2013 Marin was the first ad-tech IPO to hit the NYSE. Not only did the price trade at around 20%-28% higher than anticipated, but it allowed us to raise our profile, continue with our aggressive plan for growth and simultaneously raise the profile of the industry. It was a really exciting milestone to be part of and we’re still buzzing eight months later!
Duration in current role:
Where are you based?
Previous performance marketing-related Co’s you have worked at:
Mindshare Worldwide and Google.
What are your main job responsibilities?
- To gather and share competitive intelligence with the sales and account management teams and develop counter messaging
- Work with product development teams to create, review, approve and publish marketing materials needed for product launches and marketing campaigns
- Research and author white papers and opinion pieces
- Work with clients to develop and publish joint case studies of success stories
- Speaking at industry events like AdTech, SMX, SES
Take us through what you get up to on a typical working Monday:
First off I like to get back in to the search zone by catching up on the weekend’s industry press articles and checking out our own Marketing Insights blog. I then share any relevant content and major news with the sales and account management teams. Then it’s business as usual and my day revolves around:
- Reviewing content produced by our in-house design team ready for publication and distribution
- Meeting Marin’s account directors to review case study progress and priorities
- Liaising with the sales team about how best to respond to various competitive sales scenarios
- Researching, writing and reviewing content for Marin’s latest marketing collateral
What top three websites can you be found browsing during your lunch hour?
What are your top three tips for someone looking to get their hands on a job like yours?
Get some sales experience in order to understand the importance of marketing material in the sales cycle.
Read as much as possible. Books, newspapers, blogs, magazines; everything you read you will learn something new that will either make you a better writer or a more interesting conversationalist – and it improves your memory.
Career-wise, where do you see yourself in three years time?
Having joined Marin as employee number four in the London office, I worked across the account management and sales departments before moving over to marketing. I’m only a year in my current role and still feel I have a lot more to give and learn here. As we expand our product’s capabilities the marketing team will be crucial and I look forward to growing the team across Europe.