Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working within performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry:
Name: Ross Jenkins
Job title and company: Global Managing Director, Performance Media (Profero)
In one sentence, how would you describe what the company does?
We find, inspire and connect people in ways others cannot.
What are the company’s unique selling points?
Our unique combination of media, creative, technology, analytics and strategy talents.
Within the last six months, what stands out as the company’s major milestones?
In the media and analytics team, Profero Performance, we launched a proprietary attribution solution called Profero True.Impact and a dashboard solution called Profero Signal.
Duration in current role:
I’ve been at Profero for 10 years, with around a year in my current global role.
Where are you based?
Camden, North London.
Previous performance marketing-related Co’s you have worked at:
Ogilvy Interactive, Mindshare Digital (mOne as was)
What are your main job responsibilities?
Primarily it’s about creating an environment in which intelligent, talented and (mostly) young people can thrive. In practice there’s a lot of commercial management, building senior client relationships and supplier partnerships, setting the direction for product development, pitching for new business and continually reinforcing our unique positioning as the ‘Find, Inspire, Connect’ agency.
Take us through what you get up to on a typical working Monday:
Wake up, shed the weekend cobwebs with coffee on the train into London maybe followed by another coffee from Leyas, the excellent coffee shop by Mornington Crescent tube station. Then work. We start the working week with a short management meeting followed by catch-ups with the senior management.
What top three websites can you be found browsing during your lunch hour?
Magicseaweed, BBC Sport and Ad Age
What are your top three tips for someone looking to get their hands on a job like yours?
- Work your ass off and always strive to deliver what you say you will.
- Never give your time away for free as precedent is a terrible thing.
- Never stop trying to improve yourself. You can never keep up with everything but there will be more intelligent, dedicated people around you who know more than you do.
Career-wise, where do you see yourself in three years time?
CEO at Profero Performance.
Tell us one thing people at work don’t know about you?
I’ve been here 10 years, they know all the juicy stuff already.