INside Performance Marketing
JOIN THE PERFORMANCEIN Top 50 Industry Players from 2017
Content packages include articles, roundtables, product discounts, and more…
Must Read: Festive Features & Christmas Tips

Must Read: Festive Features & Christmas Tips


If you have been too busy to catch up on some of the festive-related content on PI, then fear not as we have collated some of the tastier online chestnuts that you may have missed.

So grab a mince pie, a dollop of brandy butter and unwind with the latest stories to grace the pages of From boosting conversion over the holidays to 2014 mobile tips and Christmas party pics, we have it all. Just click on the title to read more:

Top Strategies for Monetising Christmas Gifts

From user-generated content to cashing in on celeb fads, here is a selection of top tips from the head of publishers at Webgains, Julie Wood.

Forward-Thinking Festive Tips for US Marketers

Unsure of how to really get ahead of the game when it comes to one of the busiest times of the year? Well don’t panic as director of affiliate management at Schaaf-PartnerCentric, Julie Ávila, has a stocking full of advice.

Ensuring Affiliate Compliance During the Busy Holiday Season

Who makes it on to Santa’s good behaviour list and who ends up on the naughty list is a big issue when it comes to compliance around the holiday season.  From ad hijacking to coupon code abuse and cookie stuffing, Brand Verity’s compliance and marketing guru, Sam Engel, serves up his expert advice.

Affiliate Insider Tips for Those Dreaming of a Green Christmas

‘Only a Grinch will require full shipping fees’, according to senior marketing manager at Rakuten LinkShare, Lisa Mollura. If you don’t want to be left out in the cold check out her recommendations.

How to Boost Conversion Over Christmas

Forget last year’s old baubles, it’s time to deck the halls, push gift ideas, revamp your site and shout about your sale, says ex-Googler and Qubit founder, Graham Cooke.

INside - Network's Festive Soho Bash

Christmas party photos! Fancy seeing what some of the industry’s key bods look like after a mulled wine or two? Check out these pics from Inside Industry Events section of PI.

Publishers Tell Their Story About Christmas Across Europe

Christmas does not receive the same treatment from one country to the next. Why? Read on to find out!

What Lies Ahead for Mobile Performance Marketing in 2014?

A must read, and one of the most-read stories this month. Erez Gross is no elf that’s for sure – the senior vice president of mobile advertising and display at Matomy Media knows his stuff.

INside - Webgains' Christmas Shindig

Some serious pouts, with some not-so-serious Christmas jumpers, can be seen in this photo gallery featuring performance marketing professionals at the Webgains’ festive party.

The Magic of Digital Marketing at Christmas

Strategic client director at SmartFocus, Anthony Wilkey, takes a look back at some of the key digital marketing campaigns of Christmas 2012 and provides insight into how marketers are, or should be, making the most of these new approaches for 2014.

Happy reading and merry Christmas from the team at PI.

You might also enjoy our other roundups

Top Performance Marketing News of 2013

Ten Colossal Features From 2013 you Might Have Missed

Which Five Q&As Were you Most Captivated by in 2013?

Continue the conversation

Got a question or comment – tweet Pippa PippaC1 or comment on Twitter, Facebook or LinkedIN.

Pippa Chambers

Pippa Chambers

Freelance News Journalist at PerformanceIN - working to source the latest and breaking news in performance marketing. 

From newspapers to national B2B magazines and technology reporting, I have covered a variety of genres. NCTJ/NCE qualified.

Please email me at and follow me @PippaC1

Read more from Pippa

You may also like…