Pharmacy2U, the UK’s leading dedicated online doctor and pharmacy, has appointed MoreNiche ( to complement its affiliate marketing programme. The NHS approved company will be looking to extend brand awareness, drive traffic to the site ( and increase lead generation for its online doctor service and pharmacy. The Online doctor provides a fast and discrete service for a wide range of conditions including those that patients may be embarrassed about. The service enables prescription medicines to be ordered and delivered direct to people’s homes if approved by their GP

MoreNiche, the premium affiliate network for the health and beauty industry, will manage the programme through its network of affiliate partners. The campaign will be used as part of a major expansion programme as Pharmacy2U looks to promote its online doctor service, the company’s fastest growing division. It will be using MoreNiche’s extensive high impact networks, integrating the affiliate programme through its UK publishers.

Daniel Lee, Founder and Managing Director of Pharmacy2U, said:

“As access to medicine changes and customers become aware of the new ways of interacting online, performance marketing plays a very important role in our online marketing strategy. We need to be sure that we have the right partnerships in place to maximize our opportunities here. MoreNiche has proven abilities in building large successful affiliate campaigns dedicated to the health and beauty industry, so they were the natural choice for us as we continue our online expansion programme.”

Andrew Slack, CEO and founder of MoreNiche, said:

“Pharmacy2U is one of the UK’s fastest growing companies with a growing demand for its services. The company is highly committed to affiliate marketing so it is incredibly exciting for us to be working with the team as they expand their operations. I am delighted that they have chosen to partner with MoreNiche.”