NEW YORK and TEL AVIV — December 10, 2013 — Global performance marketing company Matomy Media Group today announced that it has been named agency of record for American Laser Skincare’s paid search and organic search engine optimization (SEO) work. Matomy offers advertisers, networks and publishers a range of performance-based marketing opportunities integrated through one gateway.
Highlights / Key Facts
• Matomy will have exclusive rights to manage and execute all of American Laser Skincare’s paid and organic search activities.
• Matomy will build a paid and organic search program for American Laser Skincare that will drive maximum volume of leads, bookings and sales on a cost-per-acquisition (CPA) basis for the Farmington Hills, Mich.-based company.
• Matomy’s work on behalf of American Laser Skincare will include local and mobile search; keyword and search term optimization; online reputation management; and search engine retargeting.
• In addition, Matomy will create and optimize both on- and off-site digital assets and content for American Laser Skincare as a means of building brand awareness and influence.
• The account will be managed from Matomy’s New York and Tel Aviv offices, with Emil Panzarino, Matomy’s U.S. vice president of strategic planning, overseeing all account activity.
“As a demand-generation specialist, Matomy is uniquely qualified to help us grow our customer base and build long-lasting relationships with our clients. We want to firmly establish our position as America’s laser skincare authority and have confidence that Matomy will help us achieve that objective.”
— John Harlow, CEO, American Laser Skincare
“We needed a search marketing partner that would not only optimize our current success but also advance our planning and execution on a strategic and creative level. Matomy Media Group’s proven record and tactically developed teams give us exactly what we need to have a continued impact, not just in the United States but also globally.”
— Tom Downey, Chief Marketing Officer, American Laser Skincare
“American Laser Skincare is one of the premier brands in the laser skincare aesthetics sector, and we will do everything we can to ensure the paid and organic search marketing expertise and tactical execution we provide positions it as such within the major search engines. We have remarkable search marketing and SEO experts at Matomy, and I look forward to seeing their excellent work in action on such a premier account.”
— Tom Lanzetta, Managing Director, Matomy Media Group, U.S.
“Bringing American Laser Skincare back into the Matomy family is a great honor for us. We have forged an amazing relationship with American Laser Skincare over the past year through driving results. We look forward to continuing to helping it effectively engage, acquire and retain new and existing customers through this expanded partnership”
— Emil Panzarino, Vice President, Strategic Planning and Media Integration, Matomy Media Group, U.S.
About Matomy Media Group
Matomy Media Group is a global performance marketing company. Working across Web, social media and mobile platforms, Matomy Media Group offers advertisers, networks and publishers a range of opportunities integrated through one gateway, including an award-winning affiliate network, display ad network, mobile advertising solutions, email marketing, search and social marketing, video and virtual currency platforms.
With seven branches worldwide and more than 350 employees, Matomy Media Group serves 60 billion impressions per month for 500 of the world’s leading advertisers across 7,000 publishers in more than 85 countries, and enables campaign optimization across all digital media to ensure cost-effective, controlled and high-quality results. Matomy Media Group is a privately held company.
For more information visit www.matomy.com and follow Matomy on Facebook www.facebook.com/matomymediagroup.
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