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New Performance Marketing Gurus Unveiled
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New Performance Marketing Gurus Unveiled


Five fresh faces will be joining the US Performance Marketing Association (PMA) in 2014.

After an eagerly-anticipated voting period, in which 16 US industry figures were in the running for a place in one of the three available spots, board members opted to instead extend the amount of places available to five.

PMA executive director, Rebecca Madigan, said: “The election results were extremely close, so the current board of directors invoked a privilege to add two ‘at large’ board members, bringing the board size up to 13 members.”

New members to the not-for-profit trade association, which was launched back in 2008 in a bid to raise the profile of the thriving industry, include co-founder of Impact Radius, Todd Crawford; head of affiliate at eBay Enterprise, Michael Jones; CEO at Sunshine Rewards, Tricia Meyer; CEO at Imwave, Tony Pantano; and online marketing strategist at, Lisa Picarille.

Each will serve a two year period and will join the following board members:

Brian Littleton – CEO, ShareASale, Inc. (Board President)

Robert Glazer – Founder and Managing Director, Acceleration Partners

Patrick Grady – CEO, RhinoFish Media

Peter Hamilton – CEO, HasOffers

Mike Nunez – CEO,

Craig O’Neill – Merchant Support,

Oliver Roup, CEO, VigLink

Missy Ward – Co-Founder, Affiliate Summit, Inc.

Check out ‘Nominees for Sought After Performance Marketing Association Seats’ for a list of all nominees, complete with profiles.


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Pippa Chambers

Pippa Chambers

Freelance News Journalist at PerformanceIN - working to source the latest and breaking news in performance marketing. 

From newspapers to national B2B magazines and technology reporting, I have covered a variety of genres. NCTJ/NCE qualified.

Please email me at and follow me @PippaC1

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