1 in 6 Clicks Through Handset Devices Prove we're in For a Mobile Christmas

6 years
    Press Release

It is widely anticipated this year will be a mobile Christmas. In fact, John Lewis has predicted Christmas Day will see mobile traffic overtake desktop for the first time (http://www.johnlewispresscentre.com/Press-Releases/John-Lewis-predicts-UK-s-first-ever-mobile-Christmas-1608.aspx). Our own mobile stats also indicate mobile activity is ramping up. Assessing millions of clicks and sales from affiliate programmes of some of the largest retailers in the UK, we have seen the share of tablet and handset traffic hit 35% at weekends, with an increasing share of that through smartphones. With one in every six clicks originating from a mobile handset, can you afford not to be mobile ready this Christmas? • On Sunday 17th November 35% of traffic came through a mobile device. The iPhone and iPad were neck and neck with 13.4% each. • With Cyber Monday (2nd December) fast approaching, mobile will play an increasingly important role in the peak trading period. We expect a significant increase on last year’s 6% share of sales through mobile handsets. • Additional mobile peaks are widely anticipated. We traditionally see spikes in mobile traffic at the weekend and last year saw mobile performance peak on Christmas Day and Boxing Day. • With sales starting earlier than ever, the connected mobile consumer is a captive audience over the festive break. • Mobile optimised sites have increased conversion rates significantly through handsets while also driving up average order values. • Average order values through mobile handsets stood at £50 last December. Consumers are widely predicted to spend even more through mobile this year. • Affiliate Window is the network with the highest proportion of its mobile activity tracked – standing at 95%. If you’re an advertiser running an affiliate campaign make sure your tracking is in place on your m-commerce platform. • With the most comprehensive suite of mobile reporting tools available from any network, we make it easy to monitor your performance by device – from volumes of traffic to conversion rate and EPC by device. Who is currently performing through mobile devices? Our top 20 retailers across mobile devices by percentage of sales are: Handset &Tablet; Now TV The Brilliant Gift Shop Groupon Joules New Look Kiddicare Boden Asda Direct Dorothy Perkins The White Company Ticketmaster UK boohoo.com Ann Summers Groupon Ireland Jack Wills Wallis John Lewis Phase Eight Miss Selfridge B & Q Handset The Brilliant Gift Shop Now TV Groupon Ireland Ann Summers Ticketmaster UK Mighty Deals Living Social Asda Direct Fashion World The Hut Optical Express Simply Be boohoo.com 24studio Dorothy Perkins Qantas AX Paris Jacamo Secret Escapes Miss Selfridge Tablet Boden Joules The White Company Phase Eight Evans Cycles John Lewis B & Q Kiddicare Wallis New Look Waitrose Jack Wills Marks and Spencer Dunelm House of Fraser Bravissimo Debenhams Bhs Gorgeous Shop Office Shoes For press enquiries, please contact: Affiliate Window PR Department PR@affiliatewindow.com