London-based media owner Squawka (www.Squawka.com), the creators of the world’s most in-depth football website, have announced the launch of their iPhone app – The Squawka Football App.
The 16-person startup has spent 18 months testing their free web-based second screen for football fans which visualises real-time data from games alongside social media and photos from around the grounds. The results have been impressive, over 2 million football fans from 209 countries have used the service to understand more about the game they love. The team also boast that the average dwell time during live English Premier League games is 39 minutes.
The new Squawka Football App not only provides an incredible second screen experience powered by over 500 million data points, it also provides touch points throughout the day to fuel football conversations with an incredible ranking engine for both teams and players. Squawka license data from leading sports provider Opta, official data suppliers of the English Premier League, Brazilian National Team, Dutch Eredivisie and German Bundesliga. The App also covers Italian Serie A, Spanish La Liga, French League One, Mexican Liga MX, Brazilian Serie A, US Major League Soccer, UEFA Champions League, UEFA Europa League and will announce more leagues soon.
Co-founder and CEO Sanjit Atwal explains the move to mobile:
“We are in a unique position in that we have amassed a year and a half’s worth of data to understand what football fans are looking for from a second-screen. Our in-game experiences have proven hugely popular and fans have taken to visualised data in a massive way but we also understand that supporting your team is a 24/7 passion – it doesn’t end when the match ends. The experience has to be holistic and it has to be with the fan front of mind”.
Atwal goes on to mention the approach the team are now taking, “The Squawka Football App has a ground-breaking rankings engine that allows fans to rank over 300k different permutations for teams and players to either start or finish everyday football discussions. Thanks to this innovation we can aim to become a multiple-daily touch point for football fans across the globe.”
Aside from second-screen capabilities and the rankings engine, The Squawka Football App also pulls in social, editorial (from the 60-person strong freelance Squawka content team), live images from photographers around the grounds, videos, news aggregation, stats, live blogging, push notifications plus coverage from 12 of the world’s top football competitions.
The team have also announced a sponsorship with leading betting company Betfair. Andrew Malloy, Senior Digital Brand Marketing Manager at Betfair commented on the partnership, “We’re extremely pleased to be partnering with Squawka, whose new application gives Betfair the perfect vehicle to communicate our new Sportsbook offering to Football customers alongside our unique betting exchange.
Betfair’s football product has so many exciting features, including In Play betting, Price Boost, Cash Out Multiples, and we feel Squawka’s app is the ideal platform in football to deliver the thrill of betting with Betfair.”
The App is out now in the Apple App Store with Android versions to come in the new year.
Get the Squawka Football App here: http://tiny.cc/edcy6w
For press enquiries please contact Isabel Hale – Isabel@Squawka.com (+44 2079 474 134)
Squawka are an award winning technology-first media owner for viewers of live televised sport that provides online/mobile football fans with amazing real-time statistics & visualisations on the matches/players they are watching alongside cutting edge social media and unique editorial content.
After extensive analysis of over 14,000 matches, Squawka has developed its own unique player Performance Score, which analyses over 500 million on-ball actions in real-time to display the performance of each player.
Since launching into public beta on the 11th June 2012, Squawka has received critical acclaim from the sports press (Football365.com, TEAMtalk, Shoot Magazine), consumer national press (The People, Guardian, Sunday Times), technology/web press (Stuff Magazine, Web User, PocketLint) as well as digital advertising agencies (Mediacom, Arena Media, Starcom Mediavest), multinational brands (Dominos, Paddy Power. Ladbrokes, Gillette) and most importantly of all, users.