WPP-owned brand, Outrider, has now become part of online performance marketing agency Quisma, in Sweden, giving the company its first presence in the Nordics.

Outrider’s Swedish office will now be known as Quisma Sweden. Jens Hård, the current managing director, will continue to run the branch and its 24 employees who will remain at the company.

Founded in 2007, Outrider has 50 clients on its books, which collectively generate turnover of €22 million. Yet, Hård felt the agency had grown as much as it could under its own steam and a change was necessary.

“We have decided to become part of the global Quisma network in order to take the next step in our development and particularly to improve cross-channel optimisation,” Hård said.

”Sweden is the 16th country on the QUISMA map with Stockholm becoming the 18th office within the network. This makes a total of 320 employees in the network.”

Quisma’s Swedish venture will be the fourth country is has opened an office in during 2013.