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A Great Nights Sleep for Affiliates with Bensons for Beds
Image Credit  Bensons for Beds

A Great Nights Sleep for Affiliates with Bensons for Beds


Bensons for Beds tell us how their great deals and ever changing promotions offer huge potential for affiliates.

Name: Bensons for Beds

Contact: John Vickers


What sets Bensons for Beds apart from its competitors in terms of its overall business and its Affiliate programme?

Bensons for Beds is Britain's favourite bed specialist - a company with over 50 years heritage, dedicated to ensuring our customers get a great night’s sleep. Originally founded as a general store in 1950 by Cyril Benson, our first bed centre concept opened in 1972. In 2011, the new Bensons for Beds business was launched, merging the existing Bensons for Beds, Sleepmasters and Bed Shed brands under one umbrella. Bensons for Beds now has over 270 stores nationwide.

When you buy a bed from Bensons for Beds you can be sure of expert help and advice, backed up by comprehensive customer service and after sales service.

Following extensive customer research, the Comfort Station was developed which has now been introduced in to every store. The Comfort Station helps you choose the comfort that is right for you. Beds are rated 1 to 5 in terms of firmness, with 5 being the most firm.

Our retail stores are supported by a head office of experienced marketing, buying and logistics teams, ensuring that we are giving you the best service. A centralised customer service function is also based in the UK head office, ensuring that customers’ queries are dealt with quickly and efficiently. Today, Bensons operates predominantly as concessions on many large retails parks and we now have a growing number of stand alone bed superstores and a selection of high street stores. We also have a new improved fully transactional website.

In addition, Bensons for Beds is proud to be members of FIRA (Furniture Industry Research Association) and The Furniture Ombudsman.

What does this mean for your Affiliates?

We offer a huge range of styles, including leather bedsteads, wooden bedsteadsmetal bedsteadschildren's beds and famous name UK branded beds from Sleepmasters, Silentnight, iGel, Sealy and Sensaform. We also offer a wide range of mattresses, headboards, pillows and accessories as well as a growing bedroom furniture range offering numerous colour and finish combinations.

This means that Affiliates can be secure in the knowledge that their customers can get a great product from a wide range via our new improved ecommerce site backed up by efficient delivery and customer service.

What does Bensons for Beds make available to Affiliates to help them promote the programme?

As well as great deals all the time and promotions that change on a three weekly basis so there is always something new to tell your customers we can offer exclusives from time to time, especially at peak periods of the year such as January and Bank holidays.

Our new website will enable us to offer even more promotions and incentives and explore more.

What are Bensons for Beds plans for 2014?

As part of the Steinhoff Group we have exciting growth plans for the future and the backing to enable us to achieve them.

We are constantly adding to our range and looking for innovative new products and technological advances such as our new iGel range of mattresses – the next generation of memory foam.

Our new improved website will provide a better and easier shopping experience for the customer whatever device they are using to shop from and will continue to be added to and improved even more into 1014 and beyond

We strive to continue to offer great value beds and aim to give all our customers a better night’s sleep.

All this is great news for the Affiliate programme which we are keen to continue to build relationships with and work closely with for mutual benefit.

To find out more about the Bensons for Beds programme, please contact

You can sign up to the programme here.

If you would like to be featured as the PerformanceIN Programme of the Week, contact Mark Atherton for info.

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Got a question or comment – tweet Carrie-Anne @carrie_a_lewis or comment on Twitter, Facebook or LinkedIN.

Carrie-Anne Lewis

Carrie-Anne Lewis

Carrie-Anne has been with Existem since May 2011 and works across both Performance Marketing Insi

Read more from Carrie-Anne

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