Direct marketing takes on web 2.0 over the course of five gruelling rounds in a new infographic from internet hosting company, HostPapa. In it, email goes up against social media to see which is the most effective.

Benefits are pitted against each other in the first round, growth in the next, usage of each channel is dissected in the third, reach in the fourth and finally, a head to head on the features of both before the final tally decides the undisputed champion.

Read on to find out which of these two marketing behemoths comes out on top.