We caught up with Rakuten LinkShare in the US, to get the lowdown on the ‘must follow’ Twitter accounts across the pond.
Lisa Mollura, Rakuten’s senior marketing manager, said selecting only 10 people in the affiliate marketing community on Twitter was not easy, given how valuable the Twitter community is when it comes to ‘reinforcing your brand and driving traffic to your site’.
With more than 10,000 followers and nearly 6,300 tweets under its belt, @RakutenMKTG_US knows all too well the importance of the essential and powerful micro-blogging tool.
“Thankfully, we don’t have to limit who we follow,” Mollura said.
“However, if you want to make the most of your time on Twitter, below are 10 affiliate-related accounts you should be following, engaging and otherwise connecting with on the social media platform."
@ePrussakov - GenoPrussakov /AM Days @Amdays
An authority on affiliate marketing, Geno Prussakov is also the author of several books, the latest of which is Affiliate Program Management: An Hour a Day. He’s also the founder of the Affiliate Management Days Conference.
@PMAssociation - The Performance Marketing Association
This Twitter feed addresses industry issues and challenges including the internet tax law and compliance, as well as industry related articles and news announcements from agencies, advertisers, and publishers.
@affiliatetip - Shawn Collins
Shawn Collins, the co-founder of Affiliate Summit, runs a Twitter account dedicated to sharing content from his affiliate marketing blog, Affiliate Tip - which is an excellent industry news source as well as providing updates on the Affiliate Summit events. He often shares links to books and articles to help people get started or delve further into affiliate marketing.
@missyward - Missy Ward
Missy Ward, the other co-founder of Affiliate Summit, runs a Twitter account similar to Shawn Collins’ feed. She shares affiliate marketing articles, relevant industry events, and the latest information about the Affiliate Summit events.
Affilorama focuses on providing education about the industry with tweets that include links to how-to’s and tutorials, as well as broader industry news such as the latest changes to Google and Facebook; and how those changes impact the affiliate channel.
Marketing Land is a daily online media outlet with extensive coverage on digital marketing news, trends, features and opinions.
This is the feed for Internet Retailer magazine, one of the leading news sources for our industry.
AffiliatePrograms.com focuses on sharing information about affiliate programs, affiliate news, and tutorials. Content is published daily and is written to address the various levels of affiliate expertise. The Twitter feed shares their own content as well as industry news.
If you’re not already following PerformanceIN on Twitter, now is the time to start. After all, you already know from reading this news site that it does a great job covering the global performance marketing industry. Its Twitter feed does point to content on the website, yet it goes beyond that by engaging with its community of social media followers.
@nrfnews - The National Retail Federation
This is the world’s largest retail trade association with a focus on continued advancement. Its Twitter feed is dedicated to providing the latest news and research findings on e-commerce and retail trade.
If you have a recommended Twitter feed to include on this list, please share it in the comments section below including why you think the feed is worth following.