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Hot Debates, Top Speakers & More - the PMI London Lowdown

Hot Debates, Top Speakers & More - the PMI London Lowdown


From a packed out keynote presentation and an eagerly anticipated power panel session, to an interactive slot on conversion rate optimisation and driving growth through eastern expansion - there was something for everyone at this year’s Performance Marketing Insights: London event.

Just under 1,000 performance marketers from across the globe attended the two-day conference, which was held at the Park Plaza Westminster Bridge.

The amount of US visitors doubled from last year and attendees jetted in from as far as Australia, India, South Africa, Chile, Russia, Canada, and beyond.

A whole host of agencies, networks, tech providers, advertisers and publishers attended and many exhibitors seemed to really ramp up on their stand aesthetics.

As well as popular retailers such as House of Fraser, Debenhams, Tesco and ASDA, other attendees included the likes of Facebook, Apple, Google, Microsoft, Nike, LivingSocial, Schuh and more.

The event also welcomed many fresh exhibitors such as MyClickPal, Sovendus, Mozy, Lengow, Neoperf, CPA Detective and Reprise Media.

#PMILDN was mentioned more than 1,500 times and of those who tweeted, 58% were male and 42% were female. Other highly tweeted words alongside the event hashtag included; attribution, brand, affiliate, performance, power panel, keynote and voucher.

Content & Networking

PerformanceIN’s managing director, Sarah Parsonage, said: “We feel Performance Marketing Insights: London was most definitely one of the best, if not the best, of our events held over the last seven years.

“This is down to the huge variety of top-notch content, proactive networking and the overall vibe and passion from the knowledge-thirsty attendees. We have had some really great feedback so far and we are keen to hear from everyone on what they thought of our flagship London conference.

“As always, this event would not be possible without the support from our leading industry sponsors, the passion from our ‘in the know’ speakers, our exhibitors and of course, the quality of attendance from C-level and global industry leaders."

Official networking party sponsor, Tradedoubler, hosted the after party at the exclusive Dstrkt club in Piccadilly, and despite the dangers of a free bar and the sparkler-clad bubbly bottle-popping, industry figures were out in force the next morning for the hotly anticipated power panel session.

The Power Panel: Behind the Scenes of Performance Marketing; featuring Dan Cohen from Tradedoubler, Malcolm Cowley from Performance Horizon Group, Helen Southgate from affilinet, and Mark Walters from Affiliate Window, were put to the test by a dogged, yet jovial, CEO of Linkdex, Mark Smith.

Despite some nervous faces, all four were happy to give their views on the likes of mobile, the future of the industry, data, and the structure of the IAB. Yet when questioned by a member of the audience on user-generated-content/social codes, all four needed an extra prod from Smith to fess up their views.

Director of brand, marketing and culture for London Olympics 2012, Greg Nugent, was the event’s keynote speaker and he welcomed a packed-out room of performance marketers – who were all eager to lap up his top tips on strategising and managing a mammoth, multi-year campaign.

Challenges Across the Industry

Content director at, Chris Johnson, said: "Having worked within the performance marketing sector for more than nine years, I am all too aware of the changes, trends and challenges faced across the board.

“This is why, having power panel sessions like this, provides the perfect opportunity to get some of performance marketing's key figures in one place, to discuss relevant issues, engage in a debate, and impart their words of wisdom.

"Each year the content gets stronger and stronger, our wide spectrum of speakers rapidly grows, and the session topics become more diverse and granular.

“The panel session was one of the most popular and attendees can definitely expect more panel sessions at our next PMI event in 2014."

US-based senior vice president of operations at Commission Junction, Dave Osman, stressed that the content at PMI is particularly appreciated by performance marketers hailing from the US.

“PMI is very well run. I was impressed the first time I came the year before last too,” Osman said.

“There are some really good sessions - which can be tricky to do. It seems like a really productive event, and an important event for the team here.”

Client Rendezvous

Fresh from the network’s Paris office, Tradedoubler’s chief operating officer, Andrew Buckman, who sets himself a personal objective to meet two clients a week, said he was enjoying the ‘smoothly-run’ event and was thrilled to bump up his average client meetings during the two days.

Jon Buss, UK MD of Criteo; one of the event’s platinum sponsors, said: "The Performance Marketing Insights event went well for Criteo and we’re delighted to be involved as a platinum sponsor.

“With an impressive speaker line up and high profile audience, this event is a great forum for us to spend quality time with our clients and to discuss learnings with other industry experts.”

Mark Walters, MD of Affiliate Window; the event’s platinum sponsor, said: “PMI London was another professional, topical, controversial and thought provoking event from the PerformanceIN team. The ‘Power Panel’ was an interesting concept, but I’m not sure it delivers the impact (or drama?) that attendees expect.”

Speakers included the likes of well-known founder and CEO of North American All Inclusive Marketing, Sarah Bundy; industry manager for Google, Richard Hartigan; head of Netbooster Premium, Emmanuel Arendarczyk; vice president of advertising in Europe for BuzzFeed, Will Hayward; founder and MD at Zazzle Media, Simon Penson; co-founder and EMEA technical director for Urban Airship, Michael Richardson - and many, many more.

The Next Level

One of the winners of the PMI bursary, in association with the IAB, was marketing executive at Webgains, Edward Pinnock.

“PMI London allowed me to take my knowledge and relationships to the next level and it was a fantastic two days. It was great to see the Webgains stand buzzing,” Pinnock said.

“Meeting with so many industry leaders at once gave me an unparalleled learning opportunity and some of the speaker sessions were fascinating. I’ve never had an opportunity like it.”

The event, which was sponsored by Affiliate Window, Criteo, affilinet, ResponseTap, Commission Junction, OMG, PHG, Webgains, Found, Tradedoubler and Linkdex, featured three conference rooms, the BT Live Theatre, Speed Networking, Roundtable sessions and a Meet the Agencies feature.

“Content-wise, PMI London has been our most diverse and already I have had many requests from people wanting to know how they can speak at our next event, get involved in a panel debate, or feature a news item on PerformanceIN,” said Johnson.

“PMI London relies on having such dedicated, focused and passionate people who want to be part of the industry, want to help it grow and help shape its future - which is why we have hundreds and hundreds of attendees wanting to be part of the Performance Marketing Insights events - from London to Berlin, New York and beyond.”

Did you catch these other PMI London news pieces?

PMI Day One Wrap Up

Performance Marketing Revellers Hit Piccadilly Nightspot

Publisher Union Proposed at London Event

Leading Online Department Store on New Attribution Model, Long Tail & More

Knowledge is Power When Moving into Latin America

An Introduction to Card-linked Offers

VIDEOS: What do you think is going to be the biggest performance marketing trend in 2014?



Keep an eye on for more upcoming news on the event.


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Pippa Chambers

Pippa Chambers

Freelance News Journalist at PerformanceIN - working to source the latest and breaking news in performance marketing. 

From newspapers to national B2B magazines and technology reporting, I have covered a variety of genres. NCTJ/NCE qualified.

Please email me at and follow me @PippaC1

Read more from Pippa

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