Hundreds of performance marketers arrived at one of London’s top club’s last night to enjoy a tipple and a spot of networking.

After a full-on day of learning at Performance Marketing Insights (PMI), revelers loosened their collars and kicked back with some drinks in the exhibition hall, before heading to the official networking party, sponsored by Tradedoubler.

The exclusive Dstrkt venue in Piccadilly, complete with free bar and VIP area, proved a great central spot for industry professionals to unwind and mingle – check out the gallery above for a few snaps (more to come soon).

Tradedoubler’s regional director of UK and Ireland, Dan Cohen, said that networking is one of the most important parts of the performance marketing industry, as it helps connect people and allows business conversations to flow.

“We’re really keen on connecting people as it’s an integral part of our industry – and that’s what happens at the networking party,” Cohen said.

“To add to this, the networking party is the perfect opportunity to get in front of everyone who attended the PMI London. On day one, everyone is so focused on the presentations and so many ideas are formulated – so it’s always good that there is then an opportunity to discuss them and talk about the day’s notable moments.”

Managing director of PerformanceIN, Sarah Parsonage, also stressed how crucial networking is across the thriving performance marketing sector.

“Last night’s official networking party was yet again a Performance Marketing Insights shindig to remember.

“Alongside the official party’s sponsor, Tradedoubler, I think we picked a great venue which provided the perfect area to mingle, relax and network.”

Keep an eye on PI and our Facebook page for more photos of the official networking party.