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Knowledge is Power When Expanding Moving into Latin America


Doing the groundwork before expanding to another country is imperative for any company hoping to be successful in that new market. One proven way to gain further insight is to speak with those who have local knowledge.

Performance Marketing Insights: London ran a series of roundtable discussions, which gave delegates a chance to grill experts who are based on the ground in a number of countries including India, Latin America, Dubai and Australia.

The LATAM table, hosted by zanox regional manager for Spain, Portugal and Latin America, Chechu Lasheras, was used by the affiliate network to release an infographic detailing statistics that company’s expanding into the region will want to know.

You can find the infographic below.

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Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for

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