Leading global hospitality brand Hyatt Hotels & Resorts has appointed award-winning performance network Affiliate Window for the launch of a global affiliate marketing program.

Hyatt Hotels & Resorts plans to launch and expand its performance marketing activity into new markets with a focus on a truly global publisher community offering the greatest reach and diversity. Affiliate Window, part of the zanox Group, has an extensive international reach with 13 offices worldwide, which aligns with Hyatt’s global brand presence.

The dedicated account management team within Affiliate Window and the zanox Group will enable Hyatt to meet its online objectives through comprehensive levels of support covering key areas of their digital business. This includes superior technical capabilities, interactive partnerships and publisher liaison. The support available in local markets ensures a comprehensive strategy across all affiliate marketing campaigns, along with the capacity to adhere to localized trends.

With more than 500 properties in 46 countries, encompassing seven brands, each designed for the individual traveler’s needs, Hyatt’s portfolio of hotels is positioned to capitalize on the wealth of opportunities available via the performance channel; mainly generating sales and revenue through publisher relationships and cross-promotion of hotels throughout international markets.

Renée Brouwer, Director, Digital Strategy eDistribution: The Americas for Hyatt Hotels & Resorts comments: “Affiliate Window and zanox provide an approach that appears perfectly suited for our affiliate marketing aspirations at Hyatt. The companies offer a comprehensive market management structure, which allow for expansion into core markets in Europe, Africa, the Middle East and Asia Pacific. This harmonized approach to multi-territory business via a dedicated global team is what we are most excited about.”

Alexandra Forsch, US Country Manager for Affiliate Window, commented: “We are delighted that Hyatt has made the decision to launch its global affiliate program across the Affiliate Window and zanox Group platforms. We are confident that our commitment to service and innovation and providing a comprehensive global effort in tandem with all territory launches will ensure great success for the program.”

For Affiliate Window press inquiries, please contact:
Lisa Chaikin
Head of PR – Affiliate Window
e: lisa.chaikin@digitalwindow.com