In order to support its ‘rapid expansion’, US-founded intent data solutions provider, Madison Logic, has opened a UK office.

The New York-headquartered company said it is experiencing huge growth in Europe, which is why the office is needed.

The new hub is headed up by publishing industry veteran Paul Briggs, who serves as the general manager in the UK and EMEA. Briggs was formerly a publisher at Reed Business Information, IDG, and VNU Business Publications. He is joined by Erin Cullen, from the New York office, who is director of sales in the UK and EMEA.

CEO of Madison Logic, Erik Matlick, said: “We’re excited to share our insights into innovative lead generation solutions on a global scale, and expanding our footprint in the UK will allow Madison Logic to increase our reach.

“Geographic expansion is a significant means of growth for Madison Logic, and we have found the UK to be an ideal location to further fuel our European growth.”

Madison Logic provides intent data solutions for B2B marketers and publishers, and has also just released ‘Instant Nurturing’, a new nurturing and data analytics platform for its European publishing, marketing and advertising partners.

The new offering gives publishers and advertisers the ability to supplement lead generation campaigns with display advertising to maximise brand awareness during the important research phase of a project.

Madison Logic’s new Content Consumption Monitoring functionality offers partners the ability to append their data with anonymous behavioural intent data –  in order to discover what topics their users are consuming over the Madison Logic network.