StreetAd Service Announced At the Independent Retail Show
The Activate Solutions Group today launches a brand new service – StreetAd – at the Independent Retail Show. StreetAd is a new digital screen business, which will see 46” exterior facing screens appearing in the windows of independent retailers and major convenience store groups across the UK. The service is being trialled in the run up to Christmas, with plans to roll out the network to 10,000 stores.
The screens will carry a mix of targeted community messaging, local service news (such as weather and transport information) a selection of local business advertising and national brand advertising for promoted product ranges within each store. Content will be tailored to each location, giving businesses the opportunity to take advantage of time based services to ensure consumers see the right information at the right time. Onscreen QR codes will drive online traffic and promotion redemption, via advertising creative designed to entice passersby to interact with what they see on the screens.
Activate Group founder and CEO Mike Cottman comments: “StreetAd will focus on driving sales back to our high streets via convenience stores, which remain the heart and soul of local communities. New technology means we’re now able to provide a level of interaction not previously seen at a local level, giving advertisers and store owners new opportunities and communities a new information platform.
By providing this service we hope to offer independent retailers, wider local businesses and big brands a uniquely measurable interactive advertising platform; that consumers will genuinely find useful and engaging. The Activate Group is proud to launch this new service at the Independent Retail Show.”
Notes to editors
The Activate Solutions Group – www.activategroup.co.uk – is made up of the following companies:
1. fss – strategic contract sales and merchandising field marketing agency
2. ims – tactical field marketing and mystery shopping agency
3. box marketing – specialist drinks industry tele-marketing and field sales consultancy
4. ovation – brand activation and creative agency
5. yes – experiential staffing agency
6. fieldology – the home of field force technology
7. iNQB8 – seed capital investment business