Research from The Pew Center discovered that the UK has the highest proportion of social networking users in the world, so it will come as little surprise that social media marketing platform, Offerpop, selected London as its European headquarters.

Based out of Covent Garden, Offerpop has set up shop in a part of the world where its customer base of brands and agencies is growing at pace. The UK is now the firm’s second largest market outside of the US and Canada.

Offerpop, which was launched in 2010, will now be able to help marketers across Europe run social marketing campaigns. There are a number of brands already using the platform, including Unilever, Audi UK, Oasis, The Body Shop, and Waitrose.

London’s Booming Social Media Industry

London already has the highest number of social media jobs outside of the UK, according to Linkedin, and Offerpop will be adding to these. Jonas Espvall has been drafted in from Wildfire by Google as Director of Sales to grow the London team.

Transitioning from the US to Europe doesn’t seem to have phased Offerpop chief executive officer and co-founder, Wendell Lansford, who says that there is already support for multiple languages on the platform.

“The Offerpop platform already supports its international base with translation capabilities in 17 languages, and the office is the latest step in our efforts,” Lansford said. “London is a hotspot of social innovation, and a natural fit for our European headquarters.”

Growth figures released by the Offerpop show sales almost triping over the first half of 2013, driven by the company’s customer base of over 11,000 clients across retail, e-commerce, entertainment and consumer packaged goods.