LEHI, Utah (Oct. 2013) — Drawing on 10 years of experience of providing lead generation and affiliate tracking software, LinkTrust has released a new lead generation engine making it simple for even the non-technical performance marketer to diversify their business and start buying and selling leads. “We started out with Lead Generation capture and distribution software more than 10 years ago,” said Bret Grow, LinkTrust CEO. “Over the years we’ve built the system to handle any vertical or business scenario. If you haven’t thought about getting more out of your traffic yet, you need to check into doing lead generation with LinkTrust.” LinkTrust Lead Gen is easy: The latest from LinkTrust includes features like drag-and-drop lead buyer ordering and extensive reporting capabilities, so even without knowing the industry jargon it’s easy to set up and get going. With the latest version of LinkTrust, it’s easy to capture leads via Host and Post, or accept them from your own website in real-time or handle warm transfers from a call center. After the leads get filtered and validated according to your own custom business rules, LinkTrust sells that lead to the highest bidder or most appropriate buyer. Diversifying with LinkTrust Lead Gen makes sense: For performance marketers who haven’t monetized more than the clicks and conversions their traffic sends, lead generation is the perfect way to diversify their business plan. “Using lead generation to complement your CPA offers gives you another revenue stream,” said Grow. “When the industry moves up and down, your business has a wider foundation to ride out the changes if you’ve diversified your efforts by doing CPA and lead gen offers.” With a variety of updates to their affiliate tracking and lead generation platform this year, many of the most successful online advertisers and affiliate networks across the world LinkTrust to power their program. Learn more about these updates at LinkTrust.com. As the most reliable provider of affiliate tracking and lead generation software, LinkTrust powers many of the most successful ad networks and online advertisers in the affiliate marketing industry. The sophisticated ad tracking, affiliate management and lead distribution software allows clients to manage limitless affiliates on a user-friendly platform. LinkTrust is recognized for outstanding customer support and platform reliability among networks, advertisers and affiliates. Innovation and accuracy are the heart of this successful enterprise-level system, which has been serving customers and pixels since 2002.