PerformanceININside Performance Marketing
JOIN THE PERFORMANCEIN Join the PerformanceIN Parnter Network
International Performance Marketing Awards
Change in Deadline – Entries Close 02 August
Download Your Entry Pack
Skyscanner Buys Spanish Hotel Search Site
Image Credit Fogg

Skyscanner Buys Spanish Hotel Search Site

PerformanceIN

Flight and hotel comparison publisher Skyscanner has purchased Spanish-language hotel search engine, Fogg, for an undisclosed amount of money.

Having already launched its own internally developed car rental search engine in 200 markets across the globe, Skyscanner sees this acquisition as another step in its quest to tap into all areas of a traveller’s holiday plans.

Skyscanner, one of the original flight screen-scrapers, revealed it will not be dawdling post-purchase, as it seeks to increase hotel coverage. The Scotland-based publisher intends on rolling Fogg’s technology, available in English and Spanish, into its own by the end of the year.

Accelerated Ambitions

Fogg chief executive officer, Carlos González, described how he intends to continue building the same ideals into Fogg’s future work, despite it now being part of a more global firm in Skyscanner.

“After four years of building the fastest, most human hotel search engine, we’re finally able to accelerate our ambitions by joining the world’s fastest growing international travel search company,” González.

A new office is set to open in Barcelona, which will house all of Fogg’s current five-man team. Skyscanner hopes to expand the office over time, with hires covering engineering and other disciplines.

Founder and chief executive officer at Skyscanner, Gareth Williams, was complimentary about the teaming, explaining the similarities between Fogg’s work ethic and that of his company’s.

“The Fogg team share Skyscanner’s passion for simple, natural and flexible travel solutions, bringing inspiration back into the travel experience,” Williams said. “It makes them the perfect fit for us.”

Continue the conversation

Have something to say about this article? Comment above or directly on Facebook, Twitter or our LinkedIn Group.

Simon Holland

Simon Holland

    Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com

    Read more from Simon

    You may also like…