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Best Breakdown Cover Offers Huge Benefits for Affiliates
Image Credit  GEM Motoring Assist

Best Breakdown Cover Offers Huge Benefits for Affiliates


GEM Motoring Assist talks about its road safety association, low cost breakdown cover and its key selling points for affiliates...

Name: GEM Motoring Assist

Contact: John Vickers


Current GEM offer & positive developments this year:

Our current offer has been the most successful of 2013 – customers get ‘12 months for the price of 10’, therefore benefitting from 2 months breakdown cover FREE. This offer has now been extended until end of October 2013. In July 2013 we were voted Best Breakdown Provider in the Auto Express Driver Power survey, as voted for by the readers of the magazine, so testimony to the great service and value that GEM delivers.

What does this mean for GEM Motoring Assist affiliates?

Due to the competitive price of the current offer and our award winning status we have seen a 25% increase in sales benefiting us and our affiliates.

Commission rates for non-cashback affiliates:

1-10 sales affiliates get 15% commission for that calendar month

11-19 sales affiliates get 17.5% commission on all sales made that calendar month

20+ sales affiliates get 20% commission on all sales made that calendar month

GEM Affiliate Prize Draw

GEM Motoring Assist are running a prize draw throughout the month of September.  Any non-cashback affiliate who drives a sale for GEM Motoring Assist will be entered into the draw to win a £50 cash bonus.  It really is that simple: drive a sale for GEM and you will be entered into the draw, where you could win £50.   Terms and conditions apply.

We also have a programme set up for cashback websites – and we are happy to discuss this further with affiliates who would like to join.

Can you give a brief overview of your company?

Originally established in 1932 as the Company of Veteran Motorists to combat the increasing number of road accidents, GEM Motoring Assist is the UK’s leading driver based Road Safety association with around 75,000 members. All set a good example on the road by agreeing to drive with care, courtesy and concentration.

Since its introduction in 1978, our competitively priced Breakdown Cover has always been popular amongst members. One phone call to our UK based 24 hour Rescue Control Centre, and a trained operator will quickly arrange assistance from one of our nationwide network of over 5,500 recovery vehicles.

What makes your company stand out from the competition?

GEM Motoring Assist has been serving motorists for over 80 years. Our competitively priced breakdown cover offers great value for money, but don’t just take our word for it; 46,000 readers of Auto Express magazine have voted GEM Motoring Assist No. 1 breakdown cover provider, putting us ahead of the RAC (3rd), the AA (4th) and Green Flag (9th).

Additional benefits of GEM membership include:

- Free Accident Management service – Our Accident Management helpline can give you advice at the scene and then streamline any future insurance claims, whether the accident is your fault or not.
- GEM membership covers you in any vehicle including car, caravan, motorhome and motorbike (most breakdown providers charge extra to cover these types of vehicles)
- We also offer exclusive discounts for our members, saving you money on a range of products including travel insurance, airport parking and health insurance

A full list of GEM’s membership benefits can be found at

What is your website's target market?

GEM Motoring Assist’s core target audience is UK based drivers aged 35+ who are likely to have families or be empty nesters.   Our personal based product covers drivers of cars, motorbikes, caravans and motorhomes as standard so we actively target all road users. We also cover small trailers attached at the time of a breakdown. We cover motor caravans and motor homes that are under 3000cc and do not exceed 7 meters (23 feet) in length (including any extra fitments). HGVs, LCVs, minibuses and American left-hand drive vehicles are not covered.

Can you give more details of which areas you cover?

We have a network of over 1,200 independent Recovery Operators spread throughout the UK. This means that over 5,500 vehicles are available to ensure fast, efficient service wherever you are (current average response time is 40 minutes).

What are your key selling points?

- Voted No. 1 breakdown cover provider in the Auto Express Driver Power survey 2013
- Personal cover, so you, the driver, are covered in any vehicle you are driving
- 40 minutes average response time
- 24-hours, 365 days a year recovery so you can be rest assured we will be there regardless of the time or day
- Founded in 1932, we are long established and not a ‘here today, gone tomorrow’ company
- Network of 5,500 recovery vehicles spread throughout the UK
- UK based call centres
- Free Accident Management service
- We cover all vehicles including classic cars, motorbikes and caravans at no extra cost

Are there any seasonality trends that we should know about?

In brief, the answer is no. A vehicle can let you down at any time of the year. GEM Motoring Assist breakdown cover operates 24/7 throughout the whole year and with an all-year-round average response time of 40 minutes, we always aim to provide the best possible help in the fastest possible time. Whether the car is being used to take the family on holiday in August, to visit relatives at Christmas, or to collect the children from school in March, a breakdown can be very traumatic. Members of GEM can be reassured that help will only be a phone call away.

What affiliate sectors do you work with?

GEM Motoring Assist work with a wide range of affiliates including

- Voucher code sites
- Cashback sites
- Search affiliates
- Content affiliates
- Email & lead generation affiliates

In addition to motoring and finance content affiliates we are also looking to work with new content affiliates whose sites appeal to classic car owners, caravan and motorhome owners and motorbike owners as well UK holiday sites.

What creatives and resources do you have available for affiliates?

We provide our Affiliates with a vast range of creatives - from banners, skyscrapers, buttons and boxes, to detailed website copy and an email template too. If Affiliates have any specific requirements for their websites we are willing to provide this.

The GEM Motoring Assist programme is on the AffiliateFuture network.  To join the programme, please email their account manager, John Vickers, at

Want to be featured as A4u's Programme of the Week? Contact Mark Atherton for info.

Continue the conversation

Got a question or comment – tweet Carrie-Anne @carrie_a_lewis or comment on Twitter, Facebook or LinkedIN.

Carrie-Anne Lewis

Carrie-Anne Lewis

Carrie-Anne has been with Existem since May 2011 and works across both Performance Marketing Insi

Read more from Carrie-Anne

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