Florist sales boosted by five per cent in first few weeks
London, 28 August 2013 – International florist-delivered flower network, eFlorist, part of Euroflorist, has successfully migrated its performance marketing activities to leading international performance marketing and technology company Tradedoubler, following Google’s April announcement that it was closing its affiliate network. The move has boosted sales for the florist delivery service by the five per cent in the first few weeks.
“In the UK, Tradedoubler made the migration from Google Affiliate Network extremely quickly, addressing one of our biggest concerns. Within three weeks we had our major affiliates migrated and within in a month we had all of our affiliates migrated, including the new ones that Tradedoubler recommended, all of which has already helped increase our business by five per cent,” said Paul Isaia, Online Marketing Manager, eFlorist.
“It’s fantastic having eFlorist on-board and delivering on our promise to clients that our expert teams can provide the speedy turnaround that is sometimes needed. eFlorist is a sophisticated online retailer and being able to increase their business by such a significant margin in a few short weeks is very gratifying,” said Dan Cohen, Regional Director, Tradedoubler.
“We are working closely with eFlorist to ramp-up activity for the Christmas period and also testing opportunities with different partners to be prepared for their most important selling-period of the year,” continued Cohen.
All eFlorist-delivered flowers are freshly prepared and hand-delivered by professional, local florists and have a seven day flower freshness guarantee.
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Joe Hawke/Richard Bell
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Tradedoubler is an international leader in performance-based digital marketing and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and remains the most successful pan-European affiliate marketing company, combining strategic international insight with detailed in-country expertise. It helps 2,000 advertisers achieve their business goals through its high quality affiliate network of 140,000 publishers and was the first to offer an integrated e- and m-commerce offering to help advertisers extend their online programmes to users on mobile devices. The share is listed on Nasdaq OMX on the Stockholm Exchange.