Digital media and content platform Martini Media has secured $14 million in financing.
The cash boost is to support the company’s expansion into more international markets and will fuel the hiring of more technologists to support the market growth and further product development.
The 2007-founded digital ad company, which features web adverts targeted at the wealthy, specialises in real-time bidding, content marketing, big data activation, affluent marketing, email targeting, interactive pre-roll adverts, sponsored click-to-pay video, and more.
The round was led by long-term Martini Media investors Venrock, Granite Ventures, Reed Elsevier Ventures and Silicon Valley Bank.
Martini Media’s chief finance officer, Erik Pavelka, said the company will use the new infusion of capital to ‘accelerate its aggressive growth strategy’.
The San Francisco-headquartered company, which has an office in London, one in France and many across the US, plans to invest in its data, technology and product portfolio, build on its premium programmatic solutions, expand into more international markets, as well as focus on hiring top-notch technologists.
“The Martini Media team has executed against its strategy of owning the affluent marketing channel by aggregating the most relevant audience, capturing the most comprehensive audience data and engaging them with the richest multimedia formats,” Pavelka said.