The £8 billion pound revenue generating industry, as branded by the IAB Online Performance Marketing Study in January of this year, sees the agenda for the Performance Marketing Insights: London conference and exhibition (previously a4uexpo) launch today.

Taking place from October 29-30, at the event’s new venue of the Park Plaza, Westminster, over 40 sessions, case studies and roundtables on a diverse range of digital and performance marketing topics will be presented as part of’s flagship event.

Themes for this year’s conference include:

  • Removing the Reliance on Incentive Websites
  • Owning Mobile: How Brand Leaders are Redefining their Customer Relationships
  • How does the Affiliate Channel Sit Effectively with Media Planning?
  • Using YouTube as a Platform for Performance
  • The Evolving Offer Economy
  • The Multi-Device / Multi-Channel Customer: What does the Data Say?
  • Is Social Media Killing My Beloved SEO?
  • Foretell Basket Abandonment with Data Foresight
  • Heading East / Heading West: International Growth

The full day one & day two agendas can be viewed on the Performance Marketing Insights: London website.

Further agenda and speaker announcements are coming soon, including the release of the BT Live Theatre sessions, event speakers and keynote. Keep an eye on the website and join the discussion on twitter using #performinsights.

Chris Johnson, content director at PerformanceIN said of this year’s agenda and event:

“We’re pleased to be launching the final chapter of our rebranded event series in one of the most advanced industries across the globe. Performance Marketing Insights: London holds a diverse agenda that will entice both seasoned and new-to-market industry professionals to take part in the two day conference and exhibition.

“Themes surrounding the agenda continue to focus on international and multi-channel strategies. The demand by consumers to offer value-added propositions to their daily mix of internet browsing and agile shopping enables our event content to take centre stage as businesses look to squeeze return on investment when targeting these savvy consumers.

“Alongside the agenda our local market roundtables will cover the performance landscapes across Asia, Australia, South America, USA & Canada plus the Middle East.  Hosted by an on-the-ground performance marketing professional this will be an optimum opportunity to ask any burning questions around new market strategies in a close-knit environment.”

Register for Performance Marketing Insights: London Today

Join up with over 1,200 delegates including senior executives from the world’s most successful performance marketing brands by attaining a fully inclusive delegate ticket. Early bird prices are still available and you will benefit from targeted networking, 40+ conference sessions, inclusive lunch and wifi plus access to the official PMI London party.