Israeli online ad tech company, myThings, has boosted its US presence by opening an office in the bustling centre of New York.
The data-driven display advertising business, which personalises more than a billion banner impressions a month, and already has an office in Arizona, has today announced the opening of its Manhattan hub.
The display advertising company, which operates in 14 markets including the UK, France, Germany, Spain, Italy, Russia, India and Japan, said this second US-based office will address the increase in demand in the US and the Americas for its customized data-driven offering.
CEO of myThings, Benny Arbel, said in the first two quarters of 2013, more than 80 new top-tier advertisers chose myThings as their data-driven advertising provider. He said during this period the company experienced an 800% growth in revenues in the North American market and anticipates a six-fold rise in demand in the upcoming 12 months.
“Our recently opened New York office represents an important milestone in myThings’ long term strategy to empower the largest online enterprises to regain control over their data-driven communications,” Arbel said.
“We are confident that this move will enable more brands to take their digital advertising to a new level and drive incremental sales.”
To coincide with the opening of its New York office, myThings has also appointed Jake Engwerda as the new vice president (VP) of sales in the Americas, APAC and global accounts.
The former regional VP west at MediaMind, has more than 11 years of global experience in management, sales and communication strategy, including enterprise sales and sales leadership roles in the online advertising industry.
MyThings also has offices in London, Paris, Munich, Berlin, Moscow, Milan, Madrid, São Paulo, Amsterdam, Tel Aviv, Stockholm, Warsaw and Tokyo.