Convergence and multi-screening is a hot topic in today’s performance marketing industry as disparate marketing teams or silos try harder to collaborate on campaigns that make use of multiple devices, screens and media.
The recent a4uexpo Europe (now Performance Marketing Insights) featured a keynote presentation by Deann Harvey, DG Media’s vice president of of Europe, the Middle East and Africa, on how marketers can capitalise on consumers’ use of multiple screens.
One interesting subject Harvey spoke of was that of the smart television, boxes that receive broadcast television, are internet connected and expandable through apps. There are already a number of advertisers investing in this platform.
Performance Falling Behind in Smart TV Space?
Performance marketers have yet to recognise the benefits offered by manufacturers such as Samsung and Sony. There is a serious opportunity for the early adopters to gain a real foothold in the smart TV space.
Watch the video of the entire keynote from a4uexpo Europe below. It’ll give you an introduction into how consumers are interacting with smart televisions and what advertisers are also doing with the medium.
PerformanceIN spoke to Harvey immediately after the keynote. A ‘hyper-connected consumer’ herself, Harvey discussed social media, major sporting events and some of the best brand campaigns she has seen.