LONDON, UK – August 2, 2013 The pioneer of exploring the role of local cultures in global business, Dr. Geert Hofstede, will give the Keynote Address at Brand2Global Conference in London this September. Dr. Hofstede’s speech, “Markets are People”, will give the audience of global marketers unique insights into how local cultures differ and how to build global brand strategies based on the local consumer.
Keynote Speaker Announced for Brand2Global Conference
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LONDON, UK - August 2, 2013 The pioneer of exploring the role of local cultures in global business, Dr. Geert Hofstede, will give the Keynote Address at Brand2Global Conference in London this September. Dr. Hofstede’s speech, "Markets are People", will ...
