Sports Direct, the UK’s largest sports retailer has terminated its relationship with Rakuten Linkshare to exclusively partner with global performance network, Affiliate Window.

Sports Direct is the UK’s leading sports retailer in terms of revenue and operating profit, and the owner of several world famous sport, fashion and lifestyle brands including Field and Trek and The partnership with Affiliate Window will see these key brands from the Sports Direct Group launch individual performance marketing campaigns on the network, providing publishers with exclusive access to competitively priced sports and leisure equipment, clothing, footwear and accessories.

“As the UKs number one sports retailer we want to be partnering with the best in class and Affiliate Window was the obvious choice, says Steve Thomas, Business Development Manager for Sports Direct. “We will work closely with the Affiliate Window team to recruit quality publishers that will assist in attracting new customers locally as well as expanding our business internationally.”

Sports Direct has been made by famous brands such as Nike, adidas, Reebok, Umbro, Karrimor, Lonsdale, Dunlop and Slazenger, making opportunities via the performance channel endless for publishers with sportswear, sports gear and equipment traffic.

Anthony Clements, Client Services Director for Affiliate Window adds: “We’re thrilled to announce the partnership with The Sports Direct Retail Group and we look forward to growing their online presence through the performance channel. The move from the incumbent network is a testament to the strength of Affiliate Window’s technology, partner reach and most importantly our account management. We look forward to working closely with the Sports Direct teams to explore new opportunities and develop their digital strategy across all the programmes.”

With performance marketing firmly positioned as one of the cornerstones of Sports Direct’s overall online strategy, the brand will continue to champion the channel to increase brand awareness on each programme, to provide incremental growth on all campaigns, and expand the range of publisher partners they work with.

For press enquiries please contact:
Lisa Chaikin
Head of PR
Affiliate Window
t: 020 7553 0333