Nearly 100 professionals from across the thriving performance marketing scene gathered in London for a Champagne reception in the heart of the city.

To celebrate its fifth birthday, online voucher code and deal site, hosted a bash at the historic Home House in Portman Square.

Representatives from merchant partners, affiliate networks and members of the media enjoyed a tipple in the secluded pebbled garden, set within the walled courtyard of this luxurious Georgian house.

The event was intended to bring friends, colleagues and supporters of the company together to celebrate five years. A small collective of the team from were also there to host the party, including co-founders Max and Duncan Jennings and Richard Foister.

Big Names & Balloons

Business bods, from the likes of affilinet, Affiliate Window, Debenhams, Miss Selfridge, ASOS, Interflora, Urban Outfitters, Links of London, Phase Eight, Zizzi, and, were just a few of the revellers who enjoyed the occasion.

As well as a complimentary bar serving chilled beers, champagne and cocktails, guests also tucked into a mixture of canapés, branded cupcakes, a selection of retro sweets. The Original Tricycle Company were also on hand serving ice-creams with a twist.

Manchester band The Retrosettes played throughout the evening, entertaining guests with a mix of modern and retro classics and balloon artist, Twistina, pleased guests with some interesting headwear pieces.

“A fifth birthday is a real milestone for any UK tech company,” Duncan Jennings said.

“We were thrilled to be able to celebrate with many of the people who have helped and supported us on our incredible journey.”

PerformanceIN’s new INside Industry Events feature is to showcase some of the social events that take place across the buzzing performance marketing industry.

If you think you may have an event that could feature in our INside Industry Events section, email