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Double Digit Growth for Performance Marketing Network

Double Digit Growth for Performance Marketing Network


Performance marketing network Rakuten LinkShare has today announced continued growth for the second quarter of 2013.

For the three months ended June 30 this year, the affiliate network, which spans the US, Canada, UK, Japan, and Australia, has reported a 30% year-on-year increase in same store online client sales in the US.

Same store online sales in the UK have risen by 44% year-on-year and there was also an increase in online sales in Canada by 31% year-on-year.

In Q2 2013 net operating revenue rose to 13,624 million yen, from 4,553 million yen in 2012.

Following the demise of the Google Affiliate Network, the Tokyo Stock Exchange listed company also successfully migrated Orbitz Worldwide and onto its books in Q2.

Chief executive officer of Rakuten LinkShare, Yaz Iida, said: “While we’re proud of the success we’ve been able to achieve, these results also reflect the strength of our advertisers and publishers as they expand their reach in a growing, global e-commerce marketplace.”

“According to the latest research from Forrester, the affiliate channel is poised for cross-border commerce. To ensure our network members can take advantage of these increasing opportunities, we will continue to provide the technology and services that will enable them to thrive.”

During the three months it also scooped advertisers such as River Island, Cook Trading Ltd, and Country Attire in the UK, L’Occitane in Canada, and Atterley Road and Ferrari Store in Australia.

During the first quarter of this year, the network reported same-store sales were up in both the UK and US by 29% and 26% respectively.

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Pippa Chambers

Pippa Chambers

    News Journalist at PerformanceIN - working to source the latest and breaking news in performance marketing. 

    From newspapers to national B2B magazines and technology reporting, I have covered a variety of genres. NCTJ/NCE qualified.

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