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Telecoms Industry Investing Most in Marketing Technology

Telecoms Industry Investing Most in Marketing Technology


Marketers working in the telecommunications and IT sector are investing more in marketing technology than their colleagues in markets such as retail, finance, services and manufacturing and fast-moving consumer goods (FMCG).

In a survey conducted by data analytics company, Teradata, the telecoms industry was shown to be ahead of the curve. Almost 20% of respondents revealed that they or their employers pumped a great deal of money into marketing technology.

Technology Justification

There is still a large majority of companies that need convincing of the benefits of such tools. Almost half of those questioned admitted they spend less than 5% of their marketing budget on marketing technology.

One reason for being so technology averse could be that 27% of respondents said there was huge pressure for them to focus on the short-term goals of their marketing departments. Whereas 18% believed their admin workload to be an obstacle to success.

You can read more about some of the key pressures digital marketers are facing in the infographic below.

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Simon Holland

Simon Holland

    Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for

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