E-commerce marketing technology experts FusePump have started working with toy retailing giant Smyths Toys Superstores to help them with channel integration.

FusePump are creating a feed for Smyths Toys Superstores and as their product inventory has a vast range of toys and games for children of all ages, having a feed created will make it much easier for them to integrate into the various online channels.

FusePump will integrate the new feed into Google Shopping, which will not only make Smyths Toys Superstores more accessible to potential and existing customers, but help to improve their product visibility online.

Dryden Geary, Marketing Manager at Smyths Toys Superstores, is enthusiastic about working with FusePump.

“The SmythsToys.com product inventory has thousands of products, so a data feed was essential for our marketing strategy. The feed will make it easier for us to integrate into the various online channels, starting with Google Shopping, so that our products will be easier to find. As FusePump will manage and maintain the feed on our behalf, the process couldn’t be simpler.”

Sam Hodges, Head of Client Services at FusePump, agrees that the procedure is often far more straightforward than merchants realise.

“We like to make e-commerce marketing simple for our clients, so we deal with all of the technical elements involved and directly manage the feed for the client. As the FusePump feeds are fully compliant with the new Google Shopping requirements, Smyths Toys will see strong, positive results within this channel.”

About FusePump
FusePump provide simple and profitable marketing technology solutions for e-commerce merchants, including those in the travel, retail and telco sectors. FusePump’s e-commerce marketing platform allows websites to promote their products in all the major online channels (affiliate, comparison shopping, marketplaces etc.) with little or no technical effort from the client. This not only improves the consumer buying experience, but also helps to increase sales. www.fusepump.com

About Smyths Toys Superstores
Voted Toy Retailer of the Year, Smyths Toys Superstores now trade from over 60 stores throughout the UK and Ireland. The toy retailer’s stores are bursting with fun and excitement and offer the latest and greatest range of toys, video games, outdoor, baby, and pre-school products. Smyths Toys Superstores stock all the top toy brands and pride themselves on offering the most competitive prices on the best possible selection of products. To locate your nearest store or shop online, please visit SmythsToys.com