Current CEO and Founder, Robert Durkin outlines the reasons for this appointment.
“In just over four years, FusePump has established itself as a key technology partner for retailers who want to simplify their e-commerce marketing and maximise their online revenue. This success has been achieved through FusePump’s continued innovation and development to ensure that we meet the changing demands of omnichannel e-commerce.
“FusePump is still a young company that is continuing to grow and we have identified a number of areas within the e-commerce market where we can extend our technical leadership and benefit both new and existing clients.
“To take advantage of these growth opportunities and deliver more new and innovative solutions for online retailers, we need to make sure that we are continually investing in all areas of the business.
“Mike’s appointment as CEO not only brings new skills and experience to the management team, but also provides a fresh perspective to the company’s proposed development and expansion. This appointment will allow me to focus more of my time on product innovation and strengthening FusePump’s position as a technical leader in the e-commerce industry.”
Commenting on his new position as FusePump CEO, Mike said:
“FusePump has an enviable reputation as a true innovator in the e-commerce market, with proven ability to simplify e-commerce marketing and improve online sales performance for its customers. FusePump has huge potential in the ever-changing world of e-commerce and I’m looking forward to leading the company and its great team of people as we grow.”
Mike brings extensive management experience to FusePump, having worked within the software and technology sector for over 15 years. Currently a non-executive director of Insider Technologies, he has spent nearly all of his working life in senior management positions within a number of VC and private equity backed businesses.
FusePump aim to make multi-channel marketing simple and profitable for online retailers, including those in the travel, retail and telco sectors. As well as FusePump’s e-commerce marketing platform, which allows websites to analyse product performance in the major online channels, FusePump also provide performance marketing tools to simplify affiliate marketing. These tools help to improve the consumer shopping experience by delivering a relevant and consistent user journey across all online channels. www.fusepump.com
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