US affiliate marketing coupon data feed provider, For Me To Coupon (FMTC), has appointed an executive team in a bid to boost business.

Karen Hoxmeier, founder of online bargain site, has been promoted to chief operating officer, and affiliate marketing veteran Rachel Honoway, has been brought in as chief executive officer.

Honoway, who cut her teeth in performance marketing at former affiliate network/software provider KowaBunga in the late 1990s, spent 10 years at the daily deal site. She took on a variety of roles from sales and marketing director to vice president.

She then joined Affiliate Classroom/Lurn as vice president of marketing, before later becoming chief product officer.

“Each of the women bring with them unique perspectives on the affiliate marketing space,” a FMTC spokesman said.

“Together, the company expects them to continue the tradition of industry-leading innovation, while developing interesting new tools and strategies to further empower affiliates.”

FMTC was founded in 2007 and has been providing affiliates a convenient solution for managing coupons, deals and special offers from thousands of merchant programmes across affiliate networks.