Real time bidding (RTB) performance trading platform Yellowhammer Media Group has launched a UK office – in its quest to capture the European market.

The New York-headquartered business, aimed at brands and direct response advertisers, said as Europe is one of the fastest growing markets for exchange-traded online display advertising, the UK expansion will now enable it to better serve its expanding list of UK and European clients.

Director of Yellowhammer Media Limited UK, Nick Chapman, will head up the UK and European office and will work with European direct response advertisers and agencies to deliver campaigns on a performance basis that deliver a return on ad spend.

Chapman, who was managing director of premium lead generation company; Leadpoint UK, said: “Yellowhammer has already had enormous success in the US market and we aim to replicate that success in the UK and European markets.”

Huge RTB Growth

During his seven years at LeadPoint UK, Chapman took the company from a UK startup to multi-million pound revenues and won numerous awards. He also previously served as the director of business development at – which was later acquired by AOL.

Chief operating officer at 2009-founded Yellowhammer, Hagan Major, said: “Starting a UK company to better serve clients was a natural step for us as the growth in real-time-bidded display advertising in the UK is growing at 513% year-over-year.”

About 30 people work at the New York base and a recruitment drive is now underway for the new London-team.