Performance Marketing Insights: London is the new name for the now infamous performance marketing conference, a4uexpo . The event’s latest branding gives it additional scope to cover even more of the pay-on-performance digital marketing model and brings it in line with the recent US event, Performance Marketing Insights: New York City.

Affilliate Window has been unveiled as Platinum Sponsors Performance Marketing Insights: London, alongside Affilinet returning to support the event as Gold sponsor. Webgains and Commission Junction continue their support of the largest Performance Marketing event in addition to third-party performance marketing solution, Linkdex, with Tradedoubler host of this years official networking reception party in the capital.

Brands Crave Performance

Sarah Parsonage, managing director of PerformanceIN, the company behind the Performance Marketing Insights series of events, described the conference’s reimagining as being part of a push by brands for campaigns that reach beyond affiliate and into performance.

“Today’s advertisers crave the full spectrum of performance marketing in their campaigns,” Parsonage said. “The rebrand helps us cater to these brands – and the companies they do business with – by looking beyond affiliate to display, social, email, mobile and more. Afterall, it’s only with the support of our sponsors that we’ve made the event what it is today.”

Industry Education

Last year, the conference showcased the knowledge of brands, agencies, networks and publishers. There were sessions on subjects such as using data, tips for conversion, the take-up of technology in performance marketing, KPIs and delivering value beyond a sale. This year delegates can expect more of the same, including the adoption of offline / online technologies, multi channel campaigns, and converging media.

Performance Marketing Insights: London has also announced that registration is now open. At present the conference is offering an exclusive Super Early Bird price available for a limited time.

Speaker submissions for the October event open this month too. We’re calling for global experts to join the agenda and reinforce the education of performance marketing.