Content creation and media technology company, PulsePoint, has announced that it will be expanding its programmatic media business to the UK and Europe. With the launch, it believes it is one of the leading ad exchanges with real-time bidding in the UK.

Expanding to the UK was the next logical step for chief executive officer of PulsePoint, Sloan Gaon, who spoke of the mounting interest from publishers and advertisers in consumer data and RTB.

“We are approaching a new era in digital advertising, where the evolution of real-time technology and demand for robust audience data is creating a shift in ad serving and opening up new revenue channels for advertisers and publishers.”

Ex-Yahoo Director Appointed

Gareth Shaw has been appointed to lead sales for PulsePoint’s programmatic offering. As programmatic sales director Shaw will be looking to grow the company’s solution. He comes from Yahoo where he defined the portal’s programmatic and direct response sales strategy.

Over in mainland Europe, PulsePoint has also recently opened its first data centre to power it contextual audience platform. The centre’s been created to help the company better serve the European-based clients because of the increased proximity and response times.

PulsePoint boasts about its ability to ‘target beyond the cookie’ by incorporating its own unique third-party data sets. It links contextual and audience insight to every impression on PulsePoint’s own advertising exchange.