PerformanceININside Performance Marketing
JOIN THE PERFORMANCEIN Join the PerformanceIN Parnter Network
International Performance Marketing Awards
Change in Deadline – Entries Close 02 August
Download Your Entry Pack
Affiliate Tracking Co Patents ‘Exclusive’ Email Technology

Affiliate Tracking Co Patents ‘Exclusive’ Email Technology

PerformanceIN

US affiliate tracking software platform LinkTrust has filed a patent for an exclusive email marketing technology.

The Utah-based company says its patent-pending technology; ‘LinkTrust Remote Traffic Agent (RTA)’, makes it easy to control the reputation of tracking domains.

It does this by utilising external servers for email and other marketing traffic - while still tracking all campaigns through a LinkTrust account.

LinkTrust president Bret Grow said by allowing users to ‘cloak’ their LinkTrust tracking domain and IP and choose the ISP they run their traffic through, this new feature minimises the chances of being permanently burned by malicious activity.

“While email marketing can easily be the most lucrative side of affiliate marketing, having all of your mailers sending traffic through a software-as-a-service domain and IP address is like putting all of your eggs in one basket,” Grow said.

Grow said the patent-pending technology makes it easier to randomise domains, mitigate risk, white-label traffic and control email deliverability.  

Continue the conversation

Have something to say about this article? Comment above or directly on Facebook, Twitter or our LinkedIn Group.

Pippa Chambers

Pippa Chambers

    News Journalist at PerformanceIN - working to source the latest and breaking news in performance marketing. 

    From newspapers to national B2B magazines and technology reporting, I have covered a variety of genres. NCTJ/NCE qualified.

    Read more from Pippa

    You may also like…