Adding to their portfolio of retail clients, e-commerce marketing experts FusePump are to work with leading value fashion brand New Look to help improve its affiliate marketing programme. At the forefront of all that’s fast, fun and fabulous in fashion today, New Look has embraced multichannel retailing with its mobile site and Facebook page which has over 2 million ‘likes’.

By partnering with FusePump, New Look will be able to enhance its multichannel marketing programme, as FusePump are creating a product data feed for the brand. This feed will enable New Look to integrate its product inventory into several online channels, starting with its affiliate programme.

Magdalena Sikora, Multichannel Marketing Manager at New Look, hopes that the new relationship will help to increase New Look’s online visibility.

“New Look has a strong online presence with a popular e-commerce website and Facebook page. However, we wanted to improve our presence in the affiliate sector, making sure that it was easy for our affiliates to promote New Look’s product range. The FusePump performance marketing hub makes affiliate marketing simple, as we can directly contact our affiliates and they have easy access to New Look’s promotional information.”

The FusePump Performance Marketing Hub will give New Look’s affiliates a single location where they can find all necessary promotional information. The hub also offers an easy way for New Look to contact its affiliates directly and keep them up-to-date about upcoming offers and company details.

FusePump’s Commercial Director Sean McAuley thinks that this is a great opportunity for New Look.

“New Look is an extremely popular fashion brand and it’s working hard at making products more accessible to customers. By using FusePump technology to integrate their products into the various online channels, New Look will be able to increase its online visibility. This will allow New Look to reach more potential customers and should lead to more sales.”

About FusePump
FusePump provide simple and profitable marketing technology solutions for e-commerce retailers. FusePump’s e-commerce marketing platform allows websites to effectively promote their products in all the major online channels (affiliate, comparison shopping, marketplaces, search, display etc.) with little or no technical effort, improving the consumer buying experience and driving increased sales.

About New Look
New Look is the UK’s leading value fashion brand. It has the biggest share of the UK apparel and footwear market for women under 35. But it’s also a brand with significant international reach. Almost half of its 1,100 stores are outside the UK, spread through Europe, the Middle East and South East Asia. And the brand’s transactional website at ships to over 120 countries worldwide.