After having a successful win at last week’s Performance Marketing Awards, Hotels.com and Tradedoubler are not holding back!
The global Hotels.com affiliate programme is set to take on the travel season this summer with developments to its mobile affiliate offering, nationwide campaigns and popular summer promotions.
Contact: Ky Ismet
What are some developments that Hotels.com have seen this year that put them ahead of their competitors?
After launching Hotels.com in Latin America in Q1 2012 we are keen to continue our international growth across new and existing markets.
Hotels.com focused their attention on rolling out a new global brand ethos in all markets last year which meant a new look and feel to the site and called for unique branding opportunities across multiple channels.
We intend to continue the multi-channel approach in Summer 2013 with competitive developments in mobile set to launch at the end of Q2.
Our breakdown of mobile traffic provided greater insight into consumer habits and which devices (tablet or mobile) performed best.
What does this mean for Hotels.com affiliates?
Hotels.com and Tradedoubler have created an attractive programme with competitive commission structures, affiliate incentives and introductory offers for new partners.
In addition to their popular API, Hotels.com have created market leading tools and widgets that partners have been implementing across all markets.
By analysing our previous mobile data we are now able to approach mobile affiliates (and those with mobile opportunities) with a competitive strategy due to launch in the coming months – so watch this space!!!
It is now, more than ever, a really exciting time for partners to join the Hotels.com program and we look forward to developing the channel further in 2013.
Winning Best Managed Affiliate Program at last week’s awards is a testament to the strength of the Tradedoubler team and our relationship with our affiliates.
The strength of the collaborative approach Hotels.com have with their affiliates is second to none and is definitely something up and coming travel merchants can aspire to achieve.
How does it feel to be the win the Best Managed Affiliate Program award at last week’s Performance Marketing Awards?
“At the start of 2012 Hotels.com underwent a complete brand change in order to have one Global look and feel across all points of sale. The affiliate channel was a key part in updating the new brand by messaging this to our wide audience of users. Working with Tradedoubler, in particular our Account Manager Ky, has been (and remains) a key part of the success of the Hotels.com affiliate programme. Through Ky’s many years of working on the Hotels.com account he has built up exceptional knowledge of our brand. The team at Tradedoubler ensure that the key affiliates are grown in line with our business expectations, with emphasis on the mid and long tail portion of our programme which has assisted in leading us to the fantastic YoY growth levels we are seeing today.”
Michael Long, Senior Partner Marketing Manager, Hotels.com
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