Liverpool FC Retail is one of the latest and most exciting advertisers to join the Webgains network, putting them in an ideal position to accelerate their digital activity and dramatically increase online merchandise sales.

Founded in 1892, Liverpool FC is recognised as iconic in worldwide sporting history, with Anfield being home to some of the biggest names and most coveted wins in footballing history, including 18 League Championships and 5 European Cups.

Liverpool FC will use Webgains’ publisher base to promote its retail site which sells a wide range of official merchandise. They join a growing list of Webgains clients that are forerunners in the sporting industry.

For publishers, this selection of globally recognised sports clients presents significant scope to continue specialist activity. Liverpool FC brings with it an established and significant level of pre-existing brand awareness that will benefit both the network and the affiliate channel as a whole.

Liverpool FC’s E-Commerce Leader David Gorman said: ‘We are delighted to be working with Webgains and progressing with our online retail strategy. It is through this instrumental relationship with the network that we hope to achieve greater brand awareness and grow online revenue’.

‘The high level of experienced account management at Webgains combined with their extensive network of publishers has encouraged us to join several other leading top tier sporting brands that are already running successful programs with the network’.

Managing Director of Webgains UK, Stephen Kerin said: ‘It’s exciting to have such an iconic brand join us at a time when our sports vertical is expanding and a growing number of leading sporting brands are moving into the affiliate channel. I am confident that Liverpool FC Retail are ideally positioned to benefit from our specialist knowledge and look forward to a long and prosperous relationship with them.’


About Webgains

Webgains is a leading global performance marketing network, providing a highly effective combination of robust tracking technology with world-class account management and support. Founded in 2004, Webgains has fully-localised platforms in 9 European countries and in the USA, providing both advertisers and publishers with a unified facility for the strategic management of affiliate campaigns across single and multiple territories. Webgains was voted publishers’ preferred network in PerformanceIN’s 2012 European Survey and is part of adpepper media International N.V, the global online marketing specialist.

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