As the diverse and thriving global performance marketing industry continues to evolve at a rapid pace, so too does A4u – which is why we’ve chosen to re-brand and launch a new website.

Well-known performance marketing news site and leading industry events company, A4u, which also creates detailed reports and surveys related to the performance marketing sector, has been re-branded to

In keeping with the expanding industry; which is a £9 billion revenue generating sector in the UK, now devotes new sections specifically to the key disciplines of performance marketing.

Content director Chris Johnson said the re-brand and new website reflect the needed change to align the company’s overall direction with the constantly evolving performance marketing industry.

“It has been something we’ve wanted to do for quite some time now, and the content we’re producing on our online publication and at our performance marketing events goes far and beyond pure affiliate marketing,” Johnson said.

“While affiliate is still part of what we cover on a daily basis, the evolution of the performance marketing industry has created new opportunities for all involved. I’m personally excited to see the industry continue to grow in size and stature.”

As well as the main news and feature sections, there are now eight dedicated areas aimed at those hunting for specific news on affiliate, mobile, social, search, display, email, lead generation and analytics.

There are also separate sections for infographics, case studies, surveys, reports and more. Users can also change their ‘region’ to view news from the UK, Europe, the US or globally.

Breaking News & Much More

Designed to be a one-stop hub for all performance marketing news, managing director at, Sarah Parsonage, said the rebrand is a crucial part of the company’s development and that performance marketing should be at the heart of any digital marketing strategy.

“There is no denying that the thriving performance marketing industry is continuing to grow at a rapid pace,” Parsonage said.

“With thousands of our website visitors coming from more and more countries across the globe to check out our news portal, combined with the expanding industry, we felt it was the perfect time to launch”

As well as breaking news, the new site also features opinion pieces from some of the industry’s key international performance marketing players, profiles, exclusive interviews, Livefyre social commenting at the bottom of stories, and gives easy access to its renowned performance marketing forum – which started back in 1999.

Performance Marketing Event Leaders

As well as covering global performance marketing news and having a 14-year heritage of affiliate and performance marketing, the company is also known for its prestigious conferences, events and glittering award ceremonies.

The company has held more than 15 conferences in London, Amsterdam, Munich and Barcelona, as well as six Performance Marketing Awards ceremonies, more than 20 networking events, and this year it also launched into the US – with its Performance Marketing Insights: New York event.

“Performance marketing is bigger than ever right now and shows no sign of slowing down – and today’s launch of reflects this,” Parsonage added.