Content monetisation platform Skimlinks has raised an undisclosed amount of cash to help propel it into new markets.
The technology company, which provides affiliate marketing tools for publishers and converts normal merchant links into affiliate links, has today announced completion of a growth financing round led by US company Greycroft Partner – an early stage venture capital firm focused on investments in digital media.
Other investors also formed part of the round, including Japan-based business angel investors Hiro Maeda and Ryota Matsuzaki, and Forum Foundry, a Texas-based network of blog and forum communities.
Cash to Develop
Skimlinks will use the capital to further develop its suite of content monetisation solutions, and continue its geographic expansion across the US, Europe and will expand operations to Asia this year.
Co-founder and partner at Greycroft Partners, Ian Sigalow, will also join the Skimlinks board of directors as an observer.
“Hyperlinks are the core building block of the internet and they exist on virtually every web page,” Sigalow said.
“Skimlinks pioneered the concept of optimising hyperlinks to create more revenue for publishers, and today the company is a leading internet utility. This year, Skimlinks will be responsible for over $500 million of e-commerce sales globally. They are the most effective way for publishers to link content to commerce.”
Vast Industry Knowledge
CEO and co-founder of Skimlinks, Alicia Navarro said the company’s goal is to help every type of publisher, on every device, in every location, to monetise their commerce-related content without affecting the user experience.
“By bringing on Greycroft, we can tap their vast industry knowledge and contacts to further cement our position as the leaders in content monetization,” Navarro said.
While headquartered in London, Skimlinks also has offices in San Francisco and New York.