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UK Smartphone Uptake Rising Rapidly
Image Credit HTC

UK Smartphone Uptake Rising Rapidly

PerformanceIN

Smartphone use in the UK has risen to 64% in 2013 from 48% in 2011. The findings form part of a new infographic from Affiliate Window, where the performance marketing network has collated mobile findings from the last two years.

Mobile’s share of traffic on Affiliate Window is just short of a quarter (21%) and that has seen a rise of 19% over two years. Handsets currently account for a little over half of that mobile traffic (13%), an increase of 11% on 2011.

You can read more of Affiliate Window’s m-commerce statistics in the ‘It’s A Mobile World’ infographic that follows.

Affiliate Window mobile infographic

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Simon Holland

Simon Holland

    Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com

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