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Turning Browsers into Buyers - ASOS ups its Web Game

Turning Browsers into Buyers - ASOS ups its Web Game


Trendsetting online fashion business and affiliate programme leader ASOS, has joined forces with web and mobile optimisation specialists, SiteSpect.

The global online fashion and beauty retailer, which runs affiliate programmes with the likes of Rakuten LinkShare, has more than 60,000 branded and own-label product lines and more than 11 million registered users.

The UK-founded firm has chosen SiteSpect as its multivariate testing and behavioural targeting provider, as this will allow it to ‘quickly’ test, target, and optimise its web or mobile site content – without the need for JavaScript tags or code changes that slow implementation and site speed.

Converting Browsers to Buyers

SiteSpect provides a non-intrusive optimisation platform, enabling web and mobile marketers to improve key metrics such as conversion rate and engagement. Its solutions also include personalisation, landing page optimisation, mobile web optimisation and web performance optimisation.

Founder and chief executive officer of SiteSpect, Eric Hansen, said global brands such as ASOS use SiteSpect’s optimisation platform to obtain and act on ‘deep insight from multivariate and A/B testing data’, in order to improve the overall shopping experience, increase customer loyalty and convert more browsers to buyers.

Head of customer intelligence at ASOS, David Williams, said: “We are committed to providing the best possible shopping experience to our customers. In support of that, we sought out SiteSpect’s non-intrusive approach to optimisation because we’re convinced it will provide us with invaluable data to help make the site better, without slowing it down like tag-based testing solutions.”

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Pippa Chambers

Pippa Chambers

Freelance News Journalist at PerformanceIN - working to source the latest and breaking news in performance marketing. 

From newspapers to national B2B magazines and technology reporting, I have covered a variety of genres. NCTJ/NCE qualified.

Please email me at and follow me @PippaC1

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