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Loan Comparison Technology Made Available for Publishers

Loan Comparison Technology Made Available for Publishers


Performance marketing network, OMG, has announced its new loan comparison technology, Comparison 2.0, for its publisher platform, OMG Compare. The new service is being provided by lending software house, pancredit, and its MADE solution.

Comparison 2.0 is being rolled out by OMG this year for its comparison tables. The latest improvements are said to match consumers to the most suitable products for their individual circumstances.

Pancredit's MADE product was selected by OMG because of its ability to scour personal loans, secured loans and payday loans. The sourcing engine can cover automatic rule-based lender allocation and integration with sub-brokers and lenders.

Next-generation Features

The work done by OMG and pancredit means consumers can now save their favourites, with the option of more details being emailed to them later. Customers are also able to choose between full no-footprint credit searches or decisions based on application data.

As for publishers, they benefit from being able to use OMG’s new service to trawl customer data and marketing opt-ins. According to OMG, all of these features are not offered by any other comparison sites.

Commercial director at OMG, Stephen Rumbelow, was pleased to be working with pancredit. “We are delighted to have partnered with an organisation who shares our vision for revolutionising the way consumers search, compare and buy personal finance products online,” he said.

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Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for

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